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Different Data Collection Methods We Can Use: Quantitative vs. Qualitative QUALITATIVE: Exploratory in nature, characterized for being contextually rich and helping businesses understand underlying reasons and motivations of consumer. It also uncovers prevalent trends in thought and opinion. • Focus Groups • In-depth interviews (in-person/telephone) • Online qualitative QUANTITATIVE: Provides direct conclusive numerical research that is statistically accurate (based on sample size). It seeks precise measurement and analysis of data. • Online (using national panel respondents and client sample) • Phone survey interviews • Location interviewing (computer survey kiosk stations) • Mail
CUSTOMIZED CONSUMER RESEARCH METHODOLOGIES • Customer Satisfaction: Understand customers’ perception of business offerings, customer service, likes & dislike. More info... • Attitude & Usage: Understand customer’s typical behavior in the business’s category, how they shop, purchase decision processes. More info... • Website Evaluation: Collect precise data on how customers are responding to the website content, navigability and user interface. More info... • Advertisement Evaluation: Assess in quantitative terms how the ad is performing in terms of appeal, purchase intent, content recall, etc. More info... • New Concept Test: Gain consumer feedback about a new product/business idea before it is actually introduced to the market. More info... • Product Feedback: Before entering the market, obtain the necessary feedback to assess the product’s appeal to consumers and any improvements that need to be made in terms of packaging, value, pricing and overall satisfaction. More info...Research%20Solutions.htmlResearch%20Solutions.htmlResearch%20Solutions.htmlResearch%20Solutions.htmlResearch%20Solutions.htmlResearch%20Solutions.htmlshapeimage_4_link_0shapeimage_4_link_1shapeimage_4_link_2shapeimage_4_link_3shapeimage_4_link_4shapeimage_4_link_5
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